The Millet Roti House
End-to-end product concept and MVP for a subscription-based fresh millet roti delivery service.
Role
Independent Product Designer
Tools used
Product Strategy, AI-Assisted Design, MVP, Pricing Model
Platform tags
Independent Product Concept
Overview
End-to-end product concept and MVP for a subscription-based fresh millet roti delivery service.
Problem statement
Built a formula-driven pricing and P&L model covering ingredients, production, packaging and delivery.
Research & discovery
Built a formula-driven pricing and P&L model covering ingredients, production, packaging and delivery.
Designed the customer journey, subscription plans and recurring delivery flow.
Mapped the end-to-end app flow — mobile OTP login, plan selection, payment and renewal.
Design decisions
Built a formula-driven pricing and P&L model covering ingredients, production, packaging and delivery.
Defined the product ecosystem, pricing model and end-to-end app flow ahead of MVP launch.
Designed the customer journey, subscription plans and recurring delivery flow.
Defined the product ecosystem, pricing model and end-to-end app flow ahead of MVP launch.
Mapped the end-to-end app flow — mobile OTP login, plan selection, payment and renewal.
Defined the product ecosystem, pricing model and end-to-end app flow ahead of MVP launch.
Visuals
Independent Product Concept
Complete case study
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Outcome / impact
Outcome
Defined the product ecosystem, pricing model and end-to-end app flow ahead of MVP launch.
Focus
Product Strategy · AI-Assisted Design · MVP · Pricing Model