The Millet Roti House
End-to-end product concept and MVP for a subscription-based fresh millet roti delivery service.
Role
Independent Product Designer
Tools used
Figma, Google Stitch, ChatGPT, Excel
Platform tags
Independent Product Concept
Overview
End-to-end product concept and MVP for a subscription-based fresh millet roti delivery service.
Problem statement
Before investing in delivery infrastructure, there was no way to know if apartment and gated-community residents actually wanted a subscription-based millet roti service — or what price point would make it both affordable for customers and profitable to run.
Research & discovery
Deployed a live WhatsApp and Google Form survey directly to apartment and gated-community residents to validate real demand before building anything — not just assumed interest.
Built a formula-driven pricing and P&L model calculating cost-per-roti (flour, labour, packaging, delivery) against selling price across 7 subscription tiers, to find a price that was both competitive and profitable.
Positioned around 100% millet flour with no maida or preservatives — validated this resonates with health-conscious customers (diabetes-friendly, weight-management messaging) through the outreach materials tested.
Design decisions
No way to know if there was real demand before committing to delivery infrastructure.
Launched a lightweight WhatsApp/Google Form demand survey targeted at gated communities — currently live, with confirmed responses from real residents.
Subscription pricing needed to be profitable per roti while staying competitive with informal home-cook alternatives.
Built a formula-driven P&L model testing cost-per-roti against 7 plan tiers (Trial, Weekly and Monthly × Starter/Family/Premium) to find a viable price point.
First-time app users needed a frictionless path from signup to an active subscription.
Mapped the full app flow — mobile OTP login → plan-selection landing page → slot selection → payment confirmation → recurring delivery with renewal — in Whimsical ahead of MVP build.
Visuals
Complete case study
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Outcome / impact
Outcome
A validated, formula-driven pricing model with tested profit margins across 7 subscription tiers, a live demand-validation survey with confirmed real responses from target customers, and a fully mapped app flow — all completed ahead of MVP build.
Focus
Product Strategy · AI-Assisted Design · MVP · Pricing Model · Market Validation