Brand & Content Design

Social Media Handling

Managed and designed ongoing social media content for Valma Creations across LinkedIn and Instagram, maintaining consistent visual identity, typography and layout across every post.

Role

UX/UI & Graphic Lead

Tools used

Illustrator, Photoshop, Figma

Platform tags

Brand & Content Design

Overview

Owned the visual identity and ongoing content design for Valma Creations' own LinkedIn and Instagram presence — independent of client work — ensuring every post reflected a single consistent brand system rather than one-off designs.

Problem statement

Social content produced without a shared visual system tends to drift — inconsistent typography, spacing and color choices across posts weaken brand recognition over time, even when each individual post looks fine on its own.

Research & discovery

Audited existing post history and found typography, color and layout choices varying post-to-post with no shared template driving consistency.

Identified a small set of recurring post types (announcements, quotes, behind-the-scenes) that could each use a defined, reusable layout instead of a fresh design each time.

Established that a single consistent typographic and color system, applied across formats, would make the brand recognizable even without a caption.

Design decisions

Problem

Posts were being designed one-by-one without a shared visual system, weakening brand consistency over time.

Solution

Defined a consistent typography, color and layout system applied across every post type, so the brand was recognizable at a glance regardless of content.

Problem

Different recurring content types (announcements, quotes, updates) had no defined template, slowing down production and reducing consistency.

Solution

Built reusable layout templates for the most common post types, maintaining brand consistency while speeding up ongoing content turnaround.

Visuals

Complete case study

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Outcome / impact

Outcome

A consistent, recognizable visual identity across Valma Creations' LinkedIn and Instagram presence, with reusable templates that maintained brand consistency across ongoing content production.

Focus

Brand Identity · Content Design · Social Media · Visual Consistency