Design Operations

JLL Branding — Process, QA & Delivery

Defined the design process flow for JLL branding collateral produced by a 7-member team and owned quality and on-time delivery.

Role

UX/UI & Graphic Lead

Tools used

Design Ops, Brand QA, Team Leadership, Delivery

Platform tags

Design Operations

Overview

Defined the design process flow for JLL branding collateral produced by a 7-member team and owned quality and on-time delivery.

Problem statement

JLL branding collateral was being produced by a 7-member team without a defined process — no consistent shift handover, no formal QA step, and no visibility into workload.

Research & discovery

No consistent handover between the morning and evening shifts.

No formal QA step against JLL's brand guidelines before delivery.

No single documented workflow the team could reference end-to-end.

How the team worked

JLL daily workflow from client standup through review and sign-off — Daily workflow: client standup, task allocation, two-shift handover, client review, and sign-off.

JLL daily task allocation process for designers — How daily tasks were assigned and picked up by designers.

Design decisions

Problem

Shift handovers were inconsistent.

Solution

Defined a fixed 5pm handover call between shifts.

Problem

No consistent brand QA before delivery.

Solution

Added a QA gate against JLL's brand guidelines, versioned in SharePoint.

Problem

No visibility into workload across the team.

Solution

Set up task-level effort tracking to catch delivery risk early.

Visuals

JLL Branding — Process, QA & Delivery screen 1

JLL Branding — Process, QA & Delivery screen 2

JLL Branding — Process, QA & Delivery screen 3

Complete case study

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Outcome / impact

Outcome

Replaced an ad hoc process with the documented daily workflow shown above — improving delivery quality and predictability across a 7-member team.

Focus

Design Ops · Brand QA · Team Leadership · Delivery